PRIVACY POLICY

1. Severely inhibit our ability to serve you properly and in such a case, we may have to refuse the booking altogether, or
2. Unreasonably restrict us to service your booking (if a booking is already made) which may further affect your service or may compel us to cancel your booking.

1. Registration on the Website: Information which you provide while subscribing to or registering on the Website, including but not limited to information about your personal identity such as name, gender, marital status, religion, age, etc., your contact details such as your email address, postal addresses, telephone (mobile or otherwise) and/or fax numbers. The information may also include information such as your banking details (including credit/debit card) and any other information relating to your income and/or lifestyle; billing information payment history, etc. (as shared by you).
2. Other information: We may also collect some other information and documents including but not limited to:
   1. Transactional history (other than banking details) about your e-commerce activities, buying behavior.
   2. Your usernames, passwords, email addresses, and other security-related information used by you in relation to our Services.
   3. Data either created by you or by a third party and which you wish to store on our servers such as image files, documents, etc.
   4. Data available in the public domain or received from any third party including social media channels, including but not limited to personal or non-personal information from your linked social media channels (like name, email address, friend list, profile pictures, or any other information that is permitted to be received as per your account settings) as a part of your account information.
   5. Information pertaining to any other traveler(s) for whom you make a booking through your registered Nooora account. In such case, you must confirm and represent that each of the other client(s) for whom a booking has been made has agreed to have the information shared by you disclosed to us and further be shared by us with the concerned service provider(s).

1. While making a booking
   1. While making a booking, we may use Personal Information including, payment details which include cardholder name, credit/debit card number (in encrypted form) with an expiration date, banking details, wallet details, etc. as shared and allowed to be stored by you. We may also use the information of the client list as available in or linked with your account. This information is presented to the user at the time of making a booking to enable you to complete your bookings expeditiously.
   2. We may also use your Personal Information for several reasons including but not limited to:
      1. Confirm your reservations with respective technicians;
      2. Keep you informed of the transaction status;
      3. Send booking confirmations either via SMS or WhatsApp or any other messaging service;
      4. Send any updates or changes to your booking(s);
      5. Allow our customer service to contact you, if necessary;
      6. Customize the content of our website, mobile site, and mobile app;
      7. Request for reviews of products or services or any other improvements;
      8. Send verification message(s) or email(s);
      9. Validate/authenticate your account and to prevent any misuse or abuse;
      10. Contact you on your birthday/anniversary to offer a special gift or offer.

1. We value opinions and comments from our Users and frequently conduct surveys, both online and offline. Participation in these surveys is entirely optional. Typically, the information received is aggregated and used to make improvements to the Website, other Sales Channels, services, and to develop appealing content, features, and promotions for members based on the results of the surveys. The identity of the survey participants is anonymous unless otherwise stated in the survey.

1. Marketing promotions, research, and programs help us to identify your preferences, develop programs, and improve user experience. Nooora frequently sponsors promotions to give its Users the opportunity to win great discounts on services. Personal Information collected by us for such activities may include contact information and survey questions. We use such Personal Information to notify contest winners and survey information to develop promotions and product improvements. As a registered user, you will also occasionally receive updates from us about fare sales in your area, special offers, new Nooora services, and marketing programs.
2. In addition, you may look forward to receiving periodic marketing emails, newsletters, and exclusive promotions offering special deals.
3. From time to time we may add or enhance services available on the Website. To the extent these services are provided and used by you, we will use the Personal Information you provide to facilitate the service(s) requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such Personal Information to assist us in making the Website better and easier to use for our Users.
4. Nooora may from time to time launch reward programs by way of which users may stand to win beauty service-related rewards or other rewards. We may use your Personal Information to enroll you in the rewards program and the status of the same will be visible each time you log in to the Website. Depending on the reward program, each time

Your information shall be shared with end service providers like technicians or any other suppliers who are responsible for fulfilling your booking. By making a booking with Nooora, you authorize us to share your information with these service providers and suppliers. It is important to note that Nooora does not authorize these end service providers to use your information for any other purposes except to fulfill their part of the service. However, how these service providers/suppliers use the information shared with them is beyond the purview and control of Nooora as they process Personal Information as independent data controllers, and hence Nooora cannot be held accountable for the same. You are therefore advised to review the privacy policies of the respective service provider or supplier whose services you choose to avail.

In the interests of improving personalization and service efficiency, we may, under controlled and secure circumstances, share your Personal Information with our affiliate or associate entities. This enables us to provide you with information about various products and services that might interest you or help us address your questions and requests related to your bookings. If the assets of Nooora are acquired, our customer information may also be transferred to the acquirer depending upon the nature of such acquisition. Additionally, as part of business expansion/development/restructuring or for any other reason, if we decide to sell/transfer/assign our business, any part thereof, any of our subsidiaries, or any business units, then as part of such restructuring exercise, customer information, including the Personal Information collected herein, shall be transferred accordingly.

We may also share certain filtered Personal Information with our corporate affiliates or business partners, employees who may contact the customers to offer certain products or services, which may include free or paid products/services, enhancing the customer experience or offering specific benefits made for Nooora customers. If you choose to avail of any services offered by our business partners, the services will be governed by the privacy policy of the respective service provider. Nooora may share your Personal Information with a third party that Nooora may engage to perform certain tasks on its behalf, including but not limited to payment processing, data hosting, and data processing platforms.

We use non-identifiable Personal Information of Users in an aggregate or anonymized form to build higher quality, more useful online services by performing statistical analysis of the collective characteristics and behavior of our customers and visitors and by measuring demographics and interests regarding specific areas of the Website. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates, and other current and potential business partners. We may also use such aggregate data to inform these third-parties about the number of people who have seen and clicked on links to their websites.

Occasionally, Nooora may hire a third party for market research, surveys, etc., and will provide information to these third parties specifically for use in connection with these projects. The information (including aggregate cookie and tracking information) we provide to such third parties, alliance partners, or vendors is protected by confidentiality agreements, and such information is to be used solely for completing the specific project, in compliance with the applicable regulations.

1. By law, required by any enforcement authority for investigation, by court order or in reference to any legal process;
2. To conduct our business;
3. For regulatory, internal compliance, and audit exercise(s);
4. To secure our systems; or
5. To enforce or protect our rights or properties of Nooora or any or all of its affiliates, associates, employees, directors, or officers, or when we have reason to believe that disclosing Personal Information of User(s) is necessary to identify, contact, or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

1. Review and Ratings;
2. Question and Answers;
3. Crowd Source Data Collection (poll questions).

When the Nooora app is installed on your phone or tablet, a list of permissions is required for the app to function effectively. The permissions include:

1. Device & App history;
2. Identity;
3. Location;
4. SMS;
5. Phone;
6. Contacts;
7. Photo/ Media/ Files;
8. Wi-Fi connection information;
9. Device ID & Call information;
10. Calendar.
11. Notifications;

All payments on the Website are secured, and all Personal Information provided is transmitted using TLS (Transport Layer Security) encryption. The website has stringent security measures to protect against loss, misuse, and alteration of information under our control.

You may withdraw your consent to submit any or all Personal Information or decline to provide any permissions on the Website at any time. This may limit your access to the Website or prevent us from providing services to you. Withdraw consent by sending an email to info@Nooora.ae.

You may access, correct, or delete your Personal Information from your user account with Nooora. If you do not have a user account, you may write to info@Nooora.ae.